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ACURA

ACURA


Acura is the luxury vehicle division of Japanese automaker Honda Motor Company.

The brand has been available in the United States and Canada since March 1986, marketing luxury, performance, and high-performance vehicles. 

The creation of Acura coincided with the introduction of a Japanese Honda dealership sales channel, called Honda Clio, which sold luxury vehicles, joining previously established Honda Verno, followed by Honda Primo the following year. Acura holds the distinction of being the first Japanese automotive luxury brand. In its first few years of existence, Acura was among the best-selling luxury marques in the US. Though sales were down in the mid-to-late 1990s, the brand experienced a revival in the early 2000s, due to drastic redesigns and the introductions of new models.

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